We see our association as playing a significant and highly visible role in demonstrating the unity of our two communities (native and non-native) through the genuine fellowship which has always been the ‘hallmark’ of rodeo contrary to the ‘Hollywood myth’ that “Cowboys and Indians” were always opposed. The reality was and is still that together these two cultures have combined to become one “Cowboys and Indians” and are the principal ‘icon’ defining the colorful culture of the ‘West’. This proud heritage draws on long revered traditions of courage, skill, color, competition, honor, respect and independence that find expression and manifestation in the rodeo arena. These traditional virtues learned in the rodeo arena can serve anyone well in the arena of life and therefore provide an invaluable service to our youth and community.